A Better Way to Carry
Bellroy has pretty loose edges...
It's probably easiest to describe us as a small group trying to improve the way we carry.
For the moment, that means we are tackling wallets - an area that has existed in a deep freeze for the last generation or two. It's also an area in which we have long experience designing for much larger brands.
So we are generating ideas for how we can carry more efficiently, provide better access, better experiences, and even add a little protection for your pocket contents. We then craft the very best products we can, hoping to give you many years of happy wallet service.
If that sounds kinda interesting, jump in to our community, join in some of the conversations, and perhaps even become a part of this evolving group that we call Bellroy...
IDEAS THAT DRIVE BELLROY
#1) Work & Play are merging
More than ever, our social and business lives intersect. We need to have toys that can make these transitions with us.
#2) We carry more
We carry more technology and items than ever before. We need new ways to protect and access these, without compromising on size or stlye.
#3) We want deeper brand relationships
We want brands that have strong values and engage with us openly and honestly. Social & Environmental considerations are a must.
#4) This is not for a sedentary lifestyle
It's nice to be able to ride to work, run for the bus, or take off on an impromptu surf trip. Our wallets are made to adapt to anything you throw at them.
#5) Modern Craft is not an oxymoron
We want to combine modern progress and insights with the joy of the craft world. Beautiful pieces that tie these two places together.
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